Hi Barbie!

Pink continues to reign as a popular color in the world of fashion and product, resonating with people of all ages. Its versatility and ability to evoke both femininity and boldness, paired with its association with love and nostalgia, make pink a great choice for any product line.

Barbie Pink was undeniably the standout color of Spring and Summer 23. From runways to retail, this bold hue dominated the fashion and beauty scene. Clothing brands launched collections with various shades of pink, enticing consumers with hard to miss Barbie collabs. The popularity of pink extended beyond apparel, with the Barbie movie taking over every channel. Whether worn as a statement piece or a subtle accent, pink proved to be a winning color choice for Spring 23, capturing the hearts and imaginations of consumers everywhere.

Malibu Pink was a successful color choice for Reef's Spring collection, as it evokes feelings of nostalgia and joy. The playful and feminine hue instantly captures attention and resonates with the cheerful spirit of the season.