Designing seasonal color palettes and athletic apparel for Adidas was an exciting journey of creativity and innovation! Each season, we dove headfirst into a world of vibrant colors, drawing inspiration from the changing landscapes, current trends, and the energy of sports culture. From bold, high-contrast shades that make a statement to calming, nature-inspired tones that supported post game recovery, each color palette captured the essence of sport and performance. And when it comes to apparel, I focused on design balanced with technology, style, and premium materials, ensuring athletes get the best in performance and comfort.